2011/12

Visual Identity with Forest Young for SeriousFun @Interbrand NY

Soon More.

2011

Visual Identity for Arenson NY.

Soon More.

2011/12

Visual Identity for IO @Interbrand NY

Soon More.

2011/12

UI Design and Logo for Cult.

Soon More.

Visual Identity
‘On Tuesday June 24th, 2008, The IJsseldelta region in The Netherlands
waved its flag, unveiling the new identity. The visual style was inspired
by the nautical alphabet and the coats of arms of the cities in the area,
a rich and fitting source.’

www.vvvijsseldelta.nl
Published in Vivid! – The Allure of Color in Design

2009

Posters for the Dutch Political Party ‘Democrats 66’.
A series of political Statements: Nightlife Yes!, Gay Yes!, Study Yes!.

The posters, which are distributed outside of the election
period, emphasise clear points of view.
Each poster playfully tackles one topic or point of view, all
within the strict rules of the D66 visual identity.
The ‘Gay, Yes’ poster was distributed at the time of the
’2009 Gay Pride’. During the annual Amsterdam Cultural
Night there was no escaping the ‘Nightlife, Yes’ message.
Apart from the posters, the message was also spread
actively in flyers. ‘Studying, Yes’ added a positive message
at the start of the new academic year.

Posters admitted to the Collection of The Stedelijk Museum, Amsterdam
Red Design Award 2010 ‘Best of the Best’

2010/2011@G2K

Bookdesign as part of the Visual Identity for Maven Publishing.
(offset: FC+PMS)

Why is an artistic masterpiece worth millions more than a convincing forgery?
Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation
of what we desire and why. Drawing on a wealth of surprising studies, Bloom
investigates pleasures noble and seamy, lofty and mundane, to reveal that our
enjoyment of a given thing is determined not by what we can see and touch but
by our beliefs about that thing’s history, origin, and deeper nature.

2010/2011@G2K

Bookdesign as part of the Visual Identity for Maven Publishing.
(offset: FC+Neon PMS)

How is the internet changing the way you think? That is one of the dominant questions of
our time, one which affects almost every aspect of our life and future. It’s what John Brockman,
publisher of Edge.org, posed to more than 150 of the world’s most influential minds.
Brilliant, farsighted, and fascinating, How Is the Internet Changing the Way You Think? is
an essential guide to the Net-based world.

Maven Publishing
Red Dot category ‘Corporate Design’
Brunel
Red Dot category ‘Annual Report’
ánd
D66 Posters
Red Dot category ‘Best of the best’

2009@G2K

Brunel Annual Report 2008: Enhanced Stats and Financial
Records provide the background in design in this Annual Report. (offset: 3 x PMS)

Best Designed Annual
Report of The Netherlands 2009 (Best Verzorgd jaarverslag 2009)

Red Dot Design Award 2010

Bookdesign

2006/2007 @Jan van Eyck

2010@G2K

Bookdesign as part of the Visual Identity for Maven Publishing.
(offset: FC+PMS)

A field of clover-fours covers the front
of this book about ‘Making Luck Work for You’.

2010 @G2K

Catalogue
(offset: FC + 2 x PMS)

Fall 2010 releases MAVEN Publishing

2010@G2K

Bookdesign as part of the Visual Identity for Maven Publishing.
(offset: FC+PMS)

The Brafman brothers look at sway, the submerged mental
drives that undermine rational action, from the desire to avoid
loss to a failure to consider all the evidence or to perceive a
person or situation beyond the initial impression and the reluctance
to alter a plan that isn’t working.

All the design-work for Maven has been
awarded with a ‘Red Dot Design Award 2010′

Bookdesign
2009@G2K

2009 Birthcard
(offset: 3 x PMS)

Visual Identity
Vabi software assists architects and engineers on calculations
in architectural models and installation technique.
‘Building blocks’, a metaphor for the way the interface of their
software functions and actual buildings are constructed was the keyword in design.

(various media; offset: FC)

Event-Identity for The European Council on Hotel, Restaurant & Institutional Education.
The Hospitality & Tourism educators. Welkom to Amsterdam!

Eurochrie2010.nl

Visual Identity
2010@G2K

2008@G2K

Campaign. Press: ‘BMW-MINI The Netherlands
invites young designers to enter a design to be published on a MINI-Cooper roof.
The jury is lead by dutch renowned designer Richard Hutten, and
Amsterdam based design-office G2K, who are also in charge of the
overall-design of the competition.’

2008@G2K

Je visuele identiteit. / Your Visual Identity.

Brochure-design for G2K on Branding and Visual Identity.

Your Visual Identity is a first meet and greet.
Your Visual Identity shows who You are.
Your Visual Identity Enriches.
Your Visual Identity is No Logo.
Your Visual Identity is a Result.
Your Visual Identity is Your Future.

2010/2011@G2K

2009Bookdesign@G2K

A present to those who attended the Dutch Democratic Party D66
brainstorm-dinners. Their names decorate the exterior of the
publication. (offset: FC)

2010@G2K

Bookdesign as part of the Visual Identity for Maven Publishing.
(offset: FC+PMS)

How to Change Mass Behaviour by Harnessing Our True Nature. By Mark Earls.

All the design-work for Maven has been
awarded with a ‘Red Dot Design Award 2010′

Campaign
A simple but effective slogan: We Love Finance. Putting the
‘finance professionals’ of Brunel (job recruitment) in the spotlight.
A teasing and frank statement in todays financial context.
Website, twitter, hugs on location for financial specialists and
national newspaper-ads. (various media)

2009@G2K

Brochure
(offset: FC + 2 x PMS)

Spring 2010 releases MAVEN Publishing

The posters, which are distributed outside of the election
period, emphasise clear points of view.
Each poster playfully tackles one topic or point of view, all
within the strict rules of the D66 visual identity.
The ‘Gay, Yes’ poster was distributed at the time of the
’2009 Gay Pride’. During the annual Amsterdam Cultural
Night there was no escaping the ‘Nightlife, Yes’ message.
Apart from the posters, the message was also spread
actively in flyers. ‘Studying, Yes’ added a positive message
at the start of the new academic year.

Posters admitted to the Collection of The Stedelijk Museum, Amsterdam
Red Design Award 2010 ‘Best of the Best’

2007/2008@G2K
Corporate Identity for Care. (various media)

The largest chain of car-repair-shops in Europe.
The ‘e’ makes the subtle distinction between car and care.

Visual Identity
MW3 founded by a ‘wealthy’ collective of men, aims for providing a
safe webinterface, when one deals business outside the office.
The tickertape which covers all the stationary, repeats MW3.

2008/2009@G2K
In collaboration with Laura Hirt.

Visual Identity. Zwind operates in the public arena;
realising local projects for social issues. First results; Identity still under construction,
including website. (various media; offset: FC)
zwind.nl

Visual Identity for Joep Moonen,
a small real-estate dealer. (offset)

‘It’s… JOEP!’

2008@G2K

2009
Flyers accompanying the D66 Poster-series. Gay Yes!, Nightlife Yes! and Study Yes!.

2008@G2K
Visual Identity for GLOW-SC.
(silkscreen+offset)

The identity unveils it’s true-colors at night,
when the glow-in-the-dark-ink lightens up.

2009@G2K

Event-design.

Wallpaper for a gala-reunion of Small Business Students
in Haarlem, The Netherlands. (offset: Gold+Black)

2010@G2K

Bookdesign as part of the Visual Identity for Maven Publishing.
(offset: FC+Neon PMS)

Het idee M/V / The M/F concept. In short and humorous anecdotes Asha
counters the popular theories of ‘men are from mars, women are from venus’
as nothing but old prejudices wrapped as modern insight. Her conclusions are
both confronting and inspiring: the latest developments in genetics and
brainscience shows that man-woman-differences are not a part of our
genetics but re-created within every new generation.

2009-2010@G2K
Visual Identity

All the design-work for Maven has been
awarded with a ‘Red Dot Design Award 2010′

2008@G2K

‘Land in sight!’

Brochure+first steps visual Identity for ‘Houthaven’,
an Amsterdam area under construction; living & working. (offset)

The identity is based on the very visual metaphor of looking
through binoculars towards undiscovered land. With an added Neon-yellow in print.

http://www.youtube.com/watch?v=WTwJmjsfhZw

Visual Identity
(various media; offset: 2 x black)

2009@G2K

2010@G2K

Bookdesign as part of the Visual Identity for Maven Publishing.
(offset: FC+PMS)

The first title of the new publishing house ‘Maven Publishing’.
‘De vijfde Revolutie’ by Lone Frank focusses on the fifth revolution
in science: after Copernicus’ universe, Darwins Evolution Theory,
Freuds Observation of the human mind and Watson/Crick’s DNA Helix,
the new science is that of the brain.

All the design-work for Maven has been
awarded with a ‘Red Dot Design Award 2010′

Bookdesign 2010@G2K

One of the greatest discoveries of recent times is that the complex patterns we
find in life are often produced when all of the individuals in a group follow the
same simple rule. This process of “self-organization” reveals itself in the inanimate
worlds of crystals and seashells, but as Len Fisher shows, it is also evident in
living organisms, from fish to ants to human beings. The coordinated movements
of fish in shoals, for example, arise from the simple rule: “Follow the fish in front.”
Traffic flow arises from simple rules: “Keep your distance” and “Keep to the right.”

2009

Posters for the Dutch Political Party ‘Democrats 66’.
A series of political Statements: Nightlife Yes!, Gay Yes!, Study Yes!.

The posters, which are distributed outside of the election
period, emphasise clear points of view.
Each poster playfully tackles one topic or point of view, all
within the strict rules of the D66 visual identity.
The ‘Gay, Yes’ poster was distributed at the time of the
’2009 Gay Pride’. During the annual Amsterdam Cultural
Night there was no escaping the ‘Nightlife, Yes’ message.
Apart from the posters, the message was also spread
actively in flyers. ‘Studying, Yes’ added a positive message
at the start of the new academic year.

Posters admitted to the Collection of The Stedelijk Museum, Amsterdam
Red Design Award 2010 ‘Best of the Best’