Visual identity for ‘CityJam’, a project by Hooghuis, Arnhem, The Netherlands.
The identity is formed by a collection of images brought together on an associative base.
Some are directly related, others with the blink of an eye .
The A2-poster can be printed directly, but is also designed with the possibility to be
cut up in four pieces. Each piece (A4) tells a part of the bigger story. These pages
can be used as stationary. Maximum effect is created by the use of Neon colours.
(offset in Neon PMS)
In collaboration with Gerco Hiddink.