Category: Campaigns

Target ‘Everyday’

Campaign Design for Target’s Fall 2018 Season and seasons to come. The design embraces the unspoken; Target is pronounced Targét (Tar-zhay). Straightforward image and word rhymes form the basis for the design. Designed at Mother, New York. 2018. Designed with Enrique Mosqueda, Eli Park and Dennis Kung. Photography by LACEY.

D66 Nightlife Yes!

Poster design for the Dutch Political Party ‘Democrats 66’. A series of political Statements: Nightlife Yes!, Gay Yes!, Study Yes!. 2009.

Acquired by the Stedelijk Museum, Amsterdam, for their extensive Poster/Design Archive.

EuroCHRIE 2010 Amsterdam

Event-Identity for The European Council on Hotel, Restaurant & Institutional Education, designed at G2K, Amsterdam. 2010. The Hospitality & Tourism educators. Welkom to Amsterdam!

Top Of Mini

Campaign design at G2K, Amsterdam. 2008. Press: ‘BMW-MINI The Netherlands invites young designers to enter a design to be published on a MINI-Cooper roof. The jury is lead by dutch renowned designer Richard Hutten, and Amsterdam based design-office G2K, who are also in charge of the overall-design of the competition.’

We Love Finance

Campaign design at G2K, Amsterdam. 2010. A simple but effective slogan: We Love Finance. Putting the ‘finance professionals’ of Brunel (job recruitment) in the spotlight. A teasing and frank statement in todays financial context. Website, twitter, hugs on location for financial specialists and national newspaper-ads. (various media)