Identities Archives – Matt van Leeuwen

Dave & Buster’s

Logo and Identity design for Dave & Buster’s. Designed at Mother Design, NY, with YaYa Xu, Molly Dauphin and Morgan Smith, New York. 2020.

Callen Lorde Community Health Center

Logo and Identity design for Callen-Lorde, a primary care center, providing medical health care to the LGBTQ community in New York.

Designed at Mother Design, NY, with Vanessa Hopkins, Morgan Light and Jane Jun. 2017 — 2018.

Featured on It’s Nice That.

Logo and Identity design for Subliners, the New York team in the Call of Duty League. The team is part of the Andbox family. Inspired by dazzle camouflage on warships, the logo draws from bold contrasting colors and lines that intersect each other. The logo is a weapon and a provocation; a crosshair and a moving target.

Paige

Logo design and visual identity for ‘Paige’, the Universal Omnicom IT Agency. Animations by Scott Brower and Ashley Cromwell. 2016 — 2017.

Interbrand

Logo design and visual identity for Interbrand, with Andy Payne, Kozue Yamada, Johnny Trinh and team. 2016 – 2017.

Spire

Logo Design and Visual Identity at Interbrand with Mike Knaggs and Matt King for the rebrand of Laclede Natural Gas to Spire Natural Gas and Energy, St. Louis. 2016 — 2017.

IJsseldelta

Visual Identity, designed at G2K, Amsterdam. “On Tuesday June 24th, 2008, The IJsseldelta region in The Netherlands waved its flag, unveiling the new identity. The visual style was inspired by the nautical alphabet and the coats of arms of the cities in the area, a rich and fitting source.”

Published in Vivid! – The Allure of Color in Design and Pretty—Ugly Catalogue.