Het Geheim Van Genot / How Pleasure Works

Bookdesign as part of the Visual Identity for Maven Publishing. Designed at G2K, Amsterdam. 2010 — 2011. Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.

Matthijs Matt van Leeuwen, G2K Designers, Amsterdam, Het Geheim Van Genot / How Pleasure Works, Paul Bloom
Matthijs Matt van Leeuwen, G2K Designers, Amsterdam, Het Geheim Van Genot / How Pleasure Works, Paul Bloom