Logo and Identity design for Andbox, partnering with Co-creator of Public School Maxwell Osborne.
Designed at Mother Design, NY, with YaYa Xu, Mark Sloan and George Lavender. 2019.
Logo and Identity design for Eyebeam. Established in 1998 by John S. Johnson, Eyebeam acts as a resource for artists to engage creatively with technology in an experimental setting. A landmark institute, Eyebeam supports makers and thinkers who spearhead game-changing projects like reBlog, the first ever online “sharing” protocol, and Fundrace, the first geocoding of public campaign finance data. Many more “firsts” were at the studios over the years, including the C-based creative coding platform, OpenFrameworks, and the first comprehensive rap lyrics database, the Rap Research Lab by Tahir Hemphill.
Campaign Design for Target’s Fall 2018 Season and seasons to come. The design embraces the unspoken; Target is pronounced Targét (Tar-zhay). Straightforward image and word rhymes form the basis for the design. Designed at Mother, New York. 2018. Designed with Enrique Mosqueda, Eli Park and Dennis Kung. Photography by LACEY.
A “blanket statement” is a generalization, a stereotype. A thoughtless assertion about an idea or a group of people. The Blanket Statements are literal blankets – but can be read in two very different ways. Designed at Mother Design, NY, for Mother Design, with Samantha Kim and Mark Sloan, words by Emily Sheehan & Claire Manganiello and photography/website design by Tian Wang & Teague Miller. See more at Blanket Statements. New York. 2020/2021.
Bookcover-design as part of the Visual Identity for Maven Publishing. New York, 2018. A collection of the best short and humorous stories and columns from Asha Ten Broeke. A prolific columnist for Dutch publications, like ‘de Volkskrant’, ‘Trouw’ en ‘Opzij’.
Logo and Identity design for Subliners, the New York team in the Call of Duty League. The team is part of the Andbox family. Inspired by dazzle camouflage on warships, the logo draws from bold contrasting colors and lines that intersect each other. The logo is a weapon and a provocation; a crosshair and a moving target.