Smirnoff

Identity and Campaign Design for Smirnoff.
Boldly championing the power of the collective and a celebration of the magic of ‘WE’.
Designed with Tom Grunwald, Ethan Buller, Jami Rubin and Inkyung Hur at McCann New York, 2023.
With photography by Heidi’s Bridge, Fummi Homma and motion by ManvsMachine.

Matthijs van Leeuwen, Matt van Leeuwen, Tom Grunwald, Smirnoff, Mccann Design

Matthijs van Leeuwen, Matt van Leeuwen, Tom Grunwald, Smirnoff, Mccann Design

Matthijs van Leeuwen, Matt van Leeuwen, Tom Grunwald, Smirnoff, Mccann Design

Matthijs van Leeuwen, Matt van Leeuwen, Tom Grunwald, Smirnoff, Mccann Design


Matthijs van Leeuwen, Matt van Leeuwen, Tom Grunwald, Smirnoff, Mccann Design


Matthijs van Leeuwen, Matt van Leeuwen, Tom Grunwald, Smirnoff, Mccann Design

Matthijs van Leeuwen, Matt van Leeuwen, Tom Grunwald, Smirnoff, Mccann Design

Matthijs van Leeuwen, Matt van Leeuwen, Tom Grunwald, Smirnoff, Mccann Design

Matthijs van Leeuwen, Matt van Leeuwen, Tom Grunwald, Smirnoff, Mccann Design

Matthijs van Leeuwen, Matt van Leeuwen, Tom Grunwald, Smirnoff, Mccann Design

Matthijs van Leeuwen, Matt van Leeuwen, Tom Grunwald, Smirnoff, Mccann Design

Matthijs van Leeuwen, Matt van Leeuwen, Tom Grunwald, Smirnoff, Mccann Design

Matthijs van Leeuwen, Matt van Leeuwen, Tom Grunwald, Smirnoff, Mccann Design


Matthijs van Leeuwen, Matt van Leeuwen, Tom Grunwald, Smirnoff, Mccann Design