Typeface and Campaign Design for T.J.Maxx.
Designed with Sonsoles Alvarez Otero, Donovan Brien and Jeremy Mickel at McCann New York, 2023 – 2024.
Photography directed by Floria Sigismondi.
Fastcompany: Who needs Helvetica? T.J. Maxx ditches the iconic font for its own custom typeface..
