Matt van Leeuwen. Graphic Design. New York City. Currently Head of Design at McCann. Keep. It. Simple.
Campaign Design for Target’s Fall 2018 Season and seasons to come. The design embraces the unspoken; Target is pronounced Targét (Tar-zhay). Straightforward image and word rhymes form the basis for the design. Designed at Mother, New York. 2018. Designed with Enrique Mosqueda, Eli Park and Dennis Kung. Photography by LACEY.
Logo and Identity design for Callen-Lorde, a primary care center, providing medical health care to the LGBTQ community in New York.
Designed at Mother Design, NY, with Vanessa Hopkins, Morgan Light and Jane Jun. 2017 — 2018.
Featured on It’s Nice That.
Logo and Identity design for Park Lane Hotel. Creative Direction and design at Mother Design, NY, with YaYa Xu, Vanessa Hopkins and Molly Dauphin. Interior design by Yabu Pushelberg. 2020 — 2021.
Logo and Identity design for Andbox, partnering with Co-creator of Public School Maxwell Osborne.
Designed at Mother Design, NY, with YaYa Xu and George Lavender. 2019.
Logo and Identity design for Eyebeam. Eyebeam is a platform for artists to engage society’s relationship with technology. Designed at Mother Design, NY, with YaYa Xu and Vanessa Hopkins. 2018 — 2019.
The Blanket Statements are literal blankets – but can be read in two very different ways. Designed at Mother Design, NY, for Mother Design, with Samantha Kim and Mark Sloan, words by Emily Sheehan & Claire Manganiello and photography/website design by Tian Wang & Teague Miller. See more at Blanket Statements. New York. 2020/2021.
Illustration for James Comey’s article on Medium’s yearly ‘Words That Matter‘, called ‘TRUTH‘. New York, 2018.
Name, Logo and Identity for Marriott Bonvoy.
Designed at Mother Design, with Jess Yan, George Lavender and Jason Miller at Mother Design, 2019/2020.
Built from the ground up and designed to succeed, NYXL is the first esports team of New York and contender in the Overwatch League. The name Excelsior means ‘ever upward’. Designed at Mother Design in 2019 with Ross Gendels, Jess Yan, George Lavender and Jason Miller. New York, 2019.
Bookcover-design as part of the Visual Identity for Maven Publishing. New York, 2018. A collection of the best short and humorous stories and columns from Asha Ten Broeke. A prolific columnist for Dutch publications, like ‘de Volkskrant’, ‘Trouw’ en ‘Opzij’.
Logo and Identity design for Subliners, the New York team in the Call of Duty League. The team is part of the Andbox family. Inspired by dazzle camouflage on warships, the logo draws from bold contrasting colors and lines that intersect each other. The logo is a weapon and a provocation; a crosshair and a moving target.
Identity and Campaign Design for T-Mobile, USA. Reimagining T-Mobile, through the lens of a revolutionary spirit. Inclusive and rebellious. Designed at Mother, New York. 2018. Designed with Lauren van Aswegen, Demelza Rafferty and Daniel Jack Clark.