Artez Advertisements (former HkA)
Advertisements HkA. (Artez Academy, Arnhem, The Netherlands). Music, Drama, Dans, Art & Design and Architecture. 2002.
Matt van Leeuwen. Graphic Design. New York City. Currently Head of Design at McCann. Keep. It. Simple.
Advertisements HkA. (Artez Academy, Arnhem, The Netherlands). Music, Drama, Dans, Art & Design and Architecture. 2002.
Brochure and Book design, in collaboration with Gerco Hiddink. 2005.
Website design with Maarten Verweij. 2001.
Commissioned by Felix Janssens and the Observatorium. (Foundation for the arts. Developing Art projects in relation to urban planning and landscape.) Main function of the website is that of archive. The design moves around a ‘simple’ but effective 3×3 grid in which all information can be obtained. Important aspect is that the ‘photographed’ archive at the same time functions as site-navigation. Certain objects like filmrol, script, photo and scrapbook function as main theme headers. Searching in this way for information becomes like a ‘unguided missile’; no idea where you’ll end up. Unexpected confrontations.
Posterdesign with Gerco Hiddink, for Muzieklab Brabant. 2004.