Matt van Leeuwen. Graphic Design. New York City. Currently Head of Design at McCann. Keep. It. Simple.
Post stamps, in which the style of the Dutch stamps of Peter Struijcken is used to tell a new story. The portrait of Queen Beatrix is replaced by those of several dubious world leaders. Rebel-leader of the Kurdish Abdullah Öcalan, President Mobutu of Zaire, Yassar Arafat, leader of the Palestinians and Ayatollah Khomeini, spiritual leader of Iran. 2000.
Term paper Graduation. 2002. Executed on actual newspaper size (DIN A2). The term paper researches cultural/typographical qualities in newspaper design. The newspaper as cultural phenomenon and blueprint of a culture.
Type design, Graffiti. 2007/2009. Urban graffiti meets Theory on Urbanity and Public Space. First version created during Logo Parc, finished in 2009. The anonymous tags and graffiti are replaced by the names of philosophers, politicians and architects reflecting on Urbanity and Public Space, who in themselves become anonymous and encrypted again. As a contrast to street vs. theory. Alain Badiou, Chantal Mouffe, Bernard Tschumi, André le Nôtre, Francois Mitterrand etc.
Book/Magazine design, In collaboration with Floor van Essen. 2001. Indexnumber ‘Tien Jaar de Kunsten’, magazine of the HkA (now Artez).
Corporate Identity-Design within an existing framework for the SLO. In collaboration with Gerco Hiddink. 2004-2006.
Visual identity, in collaboration with Gerco Hiddink. for ‘CityJam’, a project by Hooghuis, Arnhem, The Netherlands. The identity is formed by a collection of images brought together on an associative base. Some are directly related, others with the blink of an eye. The A2-poster can be printed directly, but is also designed with the possibility to be cut up in four pieces. Each piece (A4) tells a part of the bigger story. These pages can be used as stationary. Maximum effect is created by the use of Neon colors. 2004.
Website design for Blomjous Architects bna. The Netherlands. *2004 †2010. In collaboration with Gerco Hiddink.
Book/Magazine design. 2002. The content of the catalogue, the student-projects, are placed in a broader cultural frame, which contextualize the projects. The frame creates an extra editorial layer within the design.
Poster design at the Jan van Eyck, Maastricht. 2006.
Posterdesign at the Jan van Eyck, Maastricht, Amsterdam. 2007.
Poster design for the Jan van Eyck, Maastricht. 2006.
Campaign design at the Jan van Eyck, Maastricht. 2007. Subject: (Re)search. In collaboration with photographer Jean-Baptiste Maitre.