Matt van Leeuwen. Graphic Design. New York City. Currently Head of Design at McCann. Keep. It. Simple.
Visual Identity for a six-day debate on the influences of 9/11 on art and design. In collaboration with Gerco Hiddink. 2004. Underneath the information-layer lies a ‘live’ CNN-NEWS-stream from during the disaster. Within the website this layer is animated. Typography is set in IBM Orator, a classic matrix typeface.
Visual Identity design with Gerco Hiddink. 2004
‘Stad in de Wolken’ is a series of debates by the stage LUX in Nijmegen. In this debate high-rise building is discussed in the region Arnhem-Nijmegen. (KAN-Area). We created an image referring to ‘The Tower of Babylon’. An accumulation of designs from the international ‘architectural discours’ form the ultimate architectural design. Within the design of the website parts of the collage interact in a playful way with the cursor.
Visual Identity, in collaboration with Gerco Hiddink for danthe.nl. 2004-2006. Graphic contours from actual ‘situations’ in the Danthe-trainings are used for the identity.
Advertisements HkA. (Artez Academy, Arnhem, The Netherlands). Music, Drama, Dans, Art & Design and Architecture. 2002.
Brochure and Book design, in collaboration with Gerco Hiddink. 2005.
Website design with Maarten Verweij. 2001.
Commissioned by Felix Janssens and the Observatorium. (Foundation for the arts. Developing Art projects in relation to urban planning and landscape.) Main function of the website is that of archive. The design moves around a ‘simple’ but effective 3×3 grid in which all information can be obtained. Important aspect is that the ‘photographed’ archive at the same time functions as site-navigation. Certain objects like filmrol, script, photo and scrapbook function as main theme headers. Searching in this way for information becomes like a ‘unguided missile’; no idea where you’ll end up. Unexpected confrontations.
Posterdesign with Gerco Hiddink, for Muzieklab Brabant. 2004.
Eliminating any possible doubt about ‘The Netherlands as a Multicultural Society’. On different levels symbols are exchanged and appropriated. The entrance of the Lower House is covered with stickers as a metaphor in which appropriation and integration are expressed. A publication on exchange and appropriation of cultural characteristics accompanies the images. It describes the exchange on a local and global scale. Streetpictures, magazines, stickers and ‘objets trouvés’ express the feeling of a multicultural world. Architecture which visually links to Arabic Mathematical Patterns, Chinese filmposters who copy western depiction of moviestars or a Japanese character (Hello Kitty) which resembles our Nijntje. 2002.