Matt van Leeuwen. Graphic Design. New York City. Currently Head of Design at McCann. Keep. It. Simple.
Brochure-design for G2K on Branding and Visual Identity, designed at G2K, Amsterdam. 2010/2011.
Your Visual Identity is a first meet and greet. Your Visual Identity shows who You are. Your Visual Identity Enriches. Your Visual Identity is No Logo. Your Visual Identity is a Result. Your Visual Identity is Your Future.
Bookdesign at G2K, Amsterdam. 2009. A present to those who attended the Dutch Democratic Party D66 brainstorm-dinners. Their names decorate the exterior of the publication.
Bookdesign at G2K, Amsterdam. 2010. As part of the Visual Identity for Maven Publishing. How to Change Mass Behaviour by Harnessing Our True Nature. By Mark Earls. All the design-work for Maven has been awarded with a ‘Red Dot Design Award 2010’.
Campaign design at G2K, Amsterdam. 2010. A simple but effective slogan: We Love Finance. Putting the ‘finance professionals’ of Brunel (job recruitment) in the spotlight. A teasing and frank statement in todays financial context. Website, twitter, hugs on location for financial specialists and national newspaper-ads. (various media)
Designed at G2K, Amsterdam. 2010. Spring 2010 releases Maven Publishing.
Visual identity at G2K, Amsterdam. 2007/2008. The largest chain of car-repair-shops in Europe. The ‘e’ makes the subtle distinction between car and care.
Visual identity at G2K, Amsterdam. 2009. MW3 founded by a ‘wealthy’ collective of men, aims for providing a safe webinterface, when one deals business outside the office. The tickertape which covers all the stationary, repeats MW3.
Visual identity at G2K, Amsterdam. 2008/2009. In collaboration with Laura Hirt. Zwind operates in the public arena; creating local projects for social issues.
Flyers accompanying the D66 Poster-series. Gay Yes!, Nightlife Yes! and Study Yes!. 2009.
Event-design at G2K, Amsterdam. 2009. Wallpaper for a gala-reunion of Small Business Students in Haarlem, The Netherlands.
