Matt van Leeuwen

Book design at G2K, Amsterdam. 2010. Part of the Visual Identity for Maven Publishing. Het idee M/V / The M/F concept. In short and humorous anecdotes Asha counters the popular theories of ‘men are from mars, women are from venus’ as nothing but old prejudices wrapped as modern insight. Her conclusions are both confronting and inspiring: the latest developments in genetics and brainscience shows that man-woman-differences are not a part of our genetics but re-created within every new generation.

Book design at G2K, Amsterdam. 2010. Part of the Visual Identity for Maven Publishing. The first title of the new publishing house ‘Maven Publishing’. ‘De vijfde Revolutie’ by Lone Frank focusses on the fifth revolution in science: after Copernicus’ universe, Darwins Evolution Theory, Freuds Observation of the human mind and Watson/Crick’s DNA Helix, the new science is that of the brain. All the design-work for Maven has been awarded with a ‘Red Dot Design Award 2010’.

Book design at G2K, Amsterdam. 2010. One of the greatest discoveries of recent times is that the complex patterns we find in life are often produced when all of the individuals in a group follow the same simple rule. This process of “self-organization” reveals itself in the inanimate worlds of crystals and seashells, but as Len Fisher shows, it is also evident in living organisms, from fish to ants to human beings. The coordinated movements of fish in shoals, for example, arise from the simple rule: “Follow the fish in front.” Traffic flow arises from simple rules: “Keep your distance” and “Keep to the right.”