2010/2011@G2K
Bookdesign as part of the Visual Identity for Maven Publishing.
(offset: FC+PMS)
Why is an artistic masterpiece worth millions more than a convincing forgery?
Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation
of what we desire and why. Drawing on a wealth of surprising studies, Bloom
investigates pleasures noble and seamy, lofty and mundane, to reveal that our
enjoyment of a given thing is determined not by what we can see and touch but
by our beliefs about that thing’s history, origin, and deeper nature.