Graphic Design. New York City. Keep. It. Simple. Currently Head of Design at McCann.
Creative Direction, Logo and Identity design for Cadillac, developed with Cadillac Design. Typography designed in collaboration with Colophon Foundry. 2021 – 2022.
It’s Nice That: Mother Design drives Cadillac’s brand forward with a new visual identity.
Logo and Identity design for Avenues, The World School. Designed at Mother Design, NY, with YaYa Xu and Vanessa Hopkins. 2020 — 2021.
Logo and Identity design for Tripadvisor.
Designed at Mother Design, NY, with YaYa Xu, Mark Sloan and typographic design by Colophon Foundry, London. 2019 — 2020.
More on the story behind the rebrand in A Change Of Brand.