Target ‘Everyday’ 2018

Campaign Design for Target’s Fall 2018 Season and seasons to come. The design embraces the unspoken; Target is pronounced Targét (Tar-zhay). Straightforward image and word rhymes form the basis for the design. Designed at Mother, New York. 2018. Designed with Enrique Mosqueda, Eli Park and Dennis Kung. Photography by LACEY.

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design

Matthijs Matt van Leeuwen, Mother New York, Target, Identity Campaign Design