Graphic Design. New York City. Keep. It. Simple. Currently Head of Design at McCann.
Creative Direction, Logo and Identity design for Cadillac, developed with Cadillac Design. Typography designed in collaboration with Colophon Foundry. 2021 – 2022.
It’s Nice That: Mother Design drives Cadillac’s brand forward with a new visual identity.
Logo and Identity design for Peerspace. Designed at Mother Design, NY, with Ben Clark, Morgan Smith, Bentzion Goldman and motion by Olga Povarchuk. 2021 – 2022.
Logo and Identity design for Avenues, The World School. Designed at Mother Design, NY, with YaYa Xu and Vanessa Hopkins. 2020 — 2021.
Logo and Identity design for Dave & Buster’s. Designed at Mother Design, NY, with YaYa Xu, Molly Dauphin and Morgan Smith, New York. 2020.
Logo and Identity design for Tripadvisor.
Designed at Mother Design, NY, with YaYa Xu, Mark Sloan and typographic design by Colophon Foundry, London. 2019 — 2020.
More on the story behind the rebrand in A Change Of Brand.
Logo and Identity design for Callen-Lorde, a primary care center, providing medical health care to the LGBTQ community in New York.
Designed at Mother Design, NY, with Vanessa Hopkins, Morgan Light and Jane Jun. 2017 — 2018.
Featured on It’s Nice That.
Logo and Identity design for Park Lane Hotel. Creative Direction and design at Mother Design, NY, with YaYa Xu, Vanessa Hopkins and Molly Dauphin. Interior design by Yabu Pushelberg. 2020 — 2021.
Logo and Identity design for Andbox, partnering with Co-creator of Public School Maxwell Osborne.
Designed at Mother Design, NY, with YaYa Xu and George Lavender. 2019.
The Blanket Statements are literal blankets – but can be read in two very different ways. Designed at Mother Design, NY, for Mother Design, with Samantha Kim and Mark Sloan, words by Emily Sheehan & Claire Manganiello and photography/website design by Tian Wang & Teague Miller. See more at Blanket Statements. New York. 2020/2021.
Illustration for James Comey’s article on Medium’s yearly ‘Words That Matter‘, called ‘TRUTH‘. New York, 2018.
Identity and Campaign Design for T-Mobile, USA. Reimagining T-Mobile, through the lens of a revolutionary spirit. Inclusive and rebellious. Designed at Mother, New York. 2018. Designed with Lauren van Aswegen, Demelza Rafferty and Daniel Jack Clark.
Bookcover-design as part of the Visual Identity for Maven Publishing. New York, Amsterdam, 2019. The dutch published edition of ‘The Four Horsemen: The Conversation That Sparked an Atheist Revolution’ by Richard Dawkins, Christopher Hitchens, Daniel Dennett and Sam Harris.
Logo Design for Medium’s ‘The Salve’. New York, 2019.
Bookcover-design as part of the Visual Identity for Maven Publishing. New York, Amsterdam, 2019. The dutch edition of ‘The Book of Why: The New Science of Cause and Effect’ by Judea Pearl.
Logo and Identity for ‘The Pregnancy Pause‘, a project by Mother New York, to help fill resume gaps for Mothers, with Claire & Emily, Vanessa Hopkins and Corinna Falusi. 2017.
Adweek: Mother NY’s New Tool Helps Moms Return to the Workforce Post-Maternity Leave.
Logo and Bandana design for ‘Project SOS Disaster Relief’, an initiative by NEWSTAND. Designed at Mother Design, NY. 2017.
Album cover design for King Clonz, New York. 2018.
Album cover design for King Clonz, New York. 2018.
Logo design and visual identity for ‘Paige’, the Universal Omnicom IT Agency. Animations by Scott Brower and Ashley Cromwell. 2016 — 2017.
A bookproject with Joseph Han. Since the days of radical printer-pamphleteers, design and designers have a long history of fighting for what’s right and working to transform society. The rise of the literary form of the manifesto also parallels the rise of modernity and the spread of letterpress printing. ‘Manifestos’ aims to bring these manifests together in pocket size format. 2014.
Featured on It’s Nice That.
Logo design and visual identity for Interbrand, with Andy Payne, Kozue Yamada, Johnny Trinh and team. 2016 – 2017.
Logo Design and Visual Identity at Interbrand with Mike Knaggs and Matt King for the rebrand of Laclede Natural Gas to Spire Natural Gas and Energy, St. Louis. 2016 — 2017.
Visual Identity, designed at G2K, Amsterdam. “On Tuesday June 24th, 2008, The IJsseldelta region in The Netherlands waved its flag, unveiling the new identity. The visual style was inspired by the nautical alphabet and the coats of arms of the cities in the area, a rich and fitting source.”
Published in Vivid! – The Allure of Color in Design and Pretty—Ugly Catalogue.
Typography at Interbrand with Kurt Munger and Justin Ross Tolentino for Disney. 2016.
Visual Identity with Mike Knaggs for Avis at Interbrand, New York. 2012.
24 Pantone color Poster wall design with Kozue Yamada for Interbrand’s Best Global Brands 2015 at the Whitney, New York. Whitney Images by Arnold Brower. 2015.
Album cover design with Joseph Han for King Clonz, New York. 2015.
webecomelegend.tumblr.com Personal Blog.
2010 — current.
Poster design for the Dutch Political Party ‘Democrats 66’. A series of political Statements: Nightlife Yes!, Gay Yes!, Study Yes!. 2009.
Acquired by the Stedelijk Museum, Amsterdam, for their extensive Poster/Design Archive.
Enhanced Stats and Financial Records provide the background in design in this Annual Report. Designed at G2K, Amsterdam. 2009.
Best Designed Annual Report of The Netherlands 2009 (Best Verzorgd jaarverslag 2009).
Red Dot Design Award 2010.
Logo Design / Typography with Jessica Staley and Craig Stout at Interbrand, New York. 2014.
‘You & Me’ Walldesign with Joseph Han at Interbrand, New York. 2014.
Book design with Forest Young and Kathy Keen for YP at Interbrand, New York. 2014.
Newspaper compilation of designs featured on my personal blog ‘webecomelegend.tumblr.com‘. 375 × 520mm. Edition of 5. 2013.
Eventdesign with Joseph Han at Interbrand, New York, for ‘The Power Of True Stories’ Hosted by Yale and Interbrand. The design focusses around the idea of re-using existing material, reducing waste. #SMCstories. 2013.
Visual Identity with Forest Young for Interbrand’s Best Global Brands 2013 at Interbrand, New York. Portrait Photography & Location Shots by Nao Okawa. 2013.
Visual Identity with Joseph Han for NDV. 2013.
A bookproject with Joseph Han, designed within the limits of MS Word. 2013.
Poster design for the Dutch Political Party ‘Democrats 66’. A series of political Statements: Nightlife Yes!, Gay Yes!, Study Yes!. 2009.
Acquired by the Stedelijk Museum, Amsterdam, for their extensive Poster/Design Archive.
Visual Identity with Forest Young for Interbrand’s Best Global Brands at Interbrand, New York. 2012.
Type design with Forest Young at Interbrand, New York. 2013.
Bookdesign as part of the Visual Identity for Maven Publishing. Designed at G2K, Amsterdam. 2010 — 2011.
Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.
Bookdesign at the Jan van Eyck, Maastricht. 2007.
Campaign design at G2K, Amsterdam. 2010. Vabi software assists architects and engineers on calculations in architectural models and installation technique. ‘Building blocks’, a metaphor for the way the interface of their software functions and actual buildings are constructed was the keyword in design.
Event-Identity for The European Council on Hotel, Restaurant & Institutional Education, designed at G2K, Amsterdam. 2010. The Hospitality & Tourism educators. Welkom to Amsterdam!
Campaign design at G2K, Amsterdam. 2008. Press: ‘BMW-MINI The Netherlands invites young designers to enter a design to be published on a MINI-Cooper roof. The jury is lead by dutch renowned designer Richard Hutten, and Amsterdam based design-office G2K, who are also in charge of the overall-design of the competition.’
Bookdesign at G2K, Amsterdam. 2009. A present to those who attended the Dutch Democratic Party D66 brainstorm-dinners. Their names decorate the exterior of the publication.
Campaign design at G2K, Amsterdam. 2010. A simple but effective slogan: We Love Finance. Putting the ‘finance professionals’ of Brunel (job recruitment) in the spotlight. A teasing and frank statement in todays financial context. Website, twitter, hugs on location for financial specialists and national newspaper-ads. (various media)
Designed at G2K, Amsterdam. 2010. Spring 2010 releases Maven Publishing.
Visual identity at G2K, Amsterdam. 2007/2008. The largest chain of car-repair-shops in Europe. The ‘e’ makes the subtle distinction between car and care.
Visual identity at G2K, Amsterdam. 2009. MW3 founded by a ‘wealthy’ collective of men, aims for providing a safe webinterface, when one deals business outside the office. The tickertape which covers all the stationary, repeats MW3.
Visual identity at G2K, Amsterdam. 2008/2009. In collaboration with Laura Hirt. Zwind operates in the public arena; creating local projects for social issues.
