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Matt van Leeuwen
Graphic designer with a love for typography, Matt’s work spans a 20 year career of making bold and iconic work in the US and The Netherlands. A strong believe that design is a playground, and to Keep. It. Simple. Matt is the current Head of Design at McCann, New York. Previously, Matt has given boldly shape to the work of Mother & Mother Design in New York as Creative Director, and served as the first Design Principal at Interbrand in New York.

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  • Aleve

    Aleve

    Logo, Typographic Design & Campaign Design for Aleve. Aleve Sans Typeface designed with Jeremy Mickel. Designed with Connor Fleming and Skylar Shields. New York, 2026.

  • U.S. Soccer

    U.S. Soccer

    Typographic System for the U.S. Soccer Federation. The ‘USSF Unity’ Typeface designed with Marc Rouault. Designed with Bhanu Arbuaratna, Mook Phoungbut and Olha Charuk.
    New York, 2025 – 2026.

  • T.J. Maxx

    T.J. Maxx

    Typeface and new Visual Identity Design for T.J. Maxx. Designed with Sonsoles Alvarez Otero, Donovan Brien, Jami Rubin and Jeremy Mickel at McCann New York. 2023 – 2024.
    Photography directed by Floria Sigismondi.

    Fastcompany: Who needs Helvetica? T.J. Maxx ditches the iconic font for its own custom typeface.

  • Collages

    Collages

    Freeform GIF collages. New York, 2022 – 2026.

  • The thousand sponsors of Muni

    The thousand sponsors of Muni

    Shirt Design for Club Centro Deportivo Municipal, Lima, Peru.
    Designed with Fernando Valladares at McCann Peru & New York. 2026.
    Cannes GRAND PRIX ’26.

  • McCann

    McCann

    Visual identity for McCann. Headline Typeface designed with Jeremy Mickel.
    With Javier Campopiano, Daryl Lee, Lynn Lewis, Ashley Quinones, William Nikosey, August Silver, Sarah Wood and Xiaoyu Xue. New York, 2025.

  • Head of Design at McCann

    Head of Design at McCann

    Matt is the current Head of Design at McCann, New York. Matt built McCann Design in close colab with the CCO from the ground up, bringing design to every aspect of McCann’s work with a team of ± 20 designers. Operating like a curator, creator, and driver of internationally recognized work. A strong believer in that design is a playground, and to keep. it. simple.

  • Adobe

    Adobe

    Logo and Visual System for Adobe at Mother Design.
    Designed with Bentzion Goldman, Mark Sloan, Elliot Vredenburg, Kees Bakker, Olga Povarchuk, Yihuang Zhou, Jeremy Mickel and many others. New York, 2022 – 2025.

  • Lia

    Lia

    New wordmark and typographic identity system for Lia Awards. With John Mescall. New York, 2024 – 2025.

  • Hello Birthday

    Hello Birthday

    Logo Design for Birthday, founded by Corinna Falusi with Jamie Standen and Erik Norin. New York, 2024.

  • Generation Buzz

    Generation Buzz

    One beer for four generations.

    Packaging design for Generation Buzz. In partnership with Wild East Brewing and Campground Beer.

    Designed with Akshara Sanketh, Olha Charuk and Mook Phoungbout at McCann Design New York. 2024.

  • Boodoni

    Boodoni

    Typedesign with Jami Rubin and Emely Perez for McCann New York, Halloween 2024.

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