Bonjour! BRUNEL ANNUAL REPORT 2008
URBAN GRAFFITI THEORY
ZWIND
SMILE
MW3 IJSSELDELTA
a-Z
PLASTICITY
TOP OF MINI GLOW AMSTERDAM CREATIVE CROSSINGS RESEARCH IJSSELDELTA AMSTERDAM CREATIVE CROSSINGS HOUTHAVEN
RECRUITMENT CAMPAIGN 2007/2008 JAN VAN EYCK ACADEMIE JOEP CITYGRAPHY LOGO PARC PROGRAM BROCHURE 2007
JAN VAN EYCK ACADEMIE
CARE PLAYING THE URBAN THINKING THROUGH
THE BODY
POSTSTAMPS YEARBOOK ACADEMY OF ARCHITECTURE ARNHEM 2000/2001 BLOMJOUSARCHITECTEN.NL CITYJAM HOUSE OF ORANGE IN DUTCH EDUCATION SLO DANTHE DE KUNSTEN OBSERVATORIUM.ORG HET MING PRINCIPE
(THE MING PRINCIPLE)
STAD IN DE WOLKEN
(CITY IN THE CLOUDS)
11 SEPTEMBER EN DE KUNSTEN
(SEPTEMBER 11 AND THE ARTS)
OOSTERHOUT-ARCHITECTEN.NL TYPOGRAFIE/BEELD IS CULTUUR (TYPOGRAPHY/IMAGE IS CULTURE) INBURGERINGSGIDS (NATURALISATIONGUIDE) HkA GONZOCIRCUS HET GAAT GOED MET
TESS EN MALOU
(TESS AND MALOU ARE DOING FINE)
PLEIN-PUBLIEK.NL VERHALEN VAN VETERANEN
(STORIES OF VETERANS)
GRADUATION STATS & GRAPHS SOFASALON

This site gives you an overview of my work. Many projects are made in collaboration. The website does not function as a complete archive(!) but acts as a personal overview.

Please enable pop-ups!

* CV

Scroll to the right for an overview, scroll down to read all texts and click on the images to view them.

Matthijs van Leeuwen

Brunel Annual Report 2008
Brunel Annual Report 2008 Brunel Annual Report 2008 Brunel Annual Report 2008 Brunel Annual Report 2008
Brunel Annual Report 2008


2009.
Annual Report@G2K. (offset: 3 x PMS)

Brunel Annual Report 2008: Enhanced Stats and Financial Records provide the background in design in this Annual Report.

Urban Theory Urban Theory Urban Theory Urban Theory Urban Theory Urban Theory Urban Theory Urban Theory Urban Theory Urban Theory


2007/2009.
Research.

Urban graffiti meets Theory on Urbanity and Public Space. First version created during Logo Parc, finished in 2009. The anonymous tags and graffiti are replaced by the names of philosophers, politicians and architects reflecting on Urbanity and Public Space, who in themselves become anonymous and encrypted again. As a contrast to street vs. theory.

Alain Badiou, Chantal Mouffe, Bernard Tschumi, André le Nôtre, Francois Mitterrand etc.

Zwind Zwind Zwind Zwind Zwind Zwind Zwind Zwind Zwind


2008/2009.
Visual Identity@G2K. (various media; offset: FC)

Zwind operates in the public arena; realising local projects for social issues. First results; Identity still under construction, including website.

zwind.nl
In collaboration with Laura Hirt

Smile Matthijs van Leeuwen


2009.

Smile

MW3 MW3 MW3 MW3 MW3 MW3 MW3 MW3 MW3


2008/2009.
Visual Identity@G2K. (offset: 3 x PMS + Black) (Website under construction)
IJsseldelta a-Z IJsseldelta a-Z IJsseldelta a-Z IJsseldelta a-Z IJsseldelta a-Z IJsseldelta a-Z IJsseldelta a-Z IJsseldelta a-Z


2008.
Research@G2k.

The underlying graphical alphabet, used for the visual identity of the IJsseldelta. 2 times 26 letters makes 52 pages.
Plasticity Plasticity Plasticity Plasticity Plasticity Plasticity Plasticity Plasticity Plasticity Plasticity Plasticity Plasticity


2009.
Research.

Detached from habitat and uncovered of their smiling messages, these ‘plastiques’ transform into a anonymous collection of shapes and mass withholding their original purpose; what's left is a almost ‘typographic’ series of seemingly well-familiar objects. Positive/Diapositive
TOP OF MINI TOP OF MINI TOP OF MINI TOP OF MINI TOP OF MINI TOP OF MINI


2008.
Visual Identity@G2K. (various media)

Press: ‘BMW-MINI The Netherlands invites young designers to enter a design to be published on a MINI-Cooper roof. The jury is lead by dutch renowned designer Richard Hutten, and Amsterdam based design-office G2K, who are also in charge of the overall-design of the competition.’

topofmini.nl
projecttopofmini.nl

GLOW GLOW



2008.
Visual Identity@G2K for GLOW-SC. (silkscreen+offset)

The identity unveils it’s true-colors at night, when the glow-in-the-dark-ink lightens up.

Amsterdam Creative Crossings Research Amsterdam Creative Crossings Research Amsterdam Creative Crossings Research Amsterdam Creative Crossings Research Amsterdam Creative Crossings Research Amsterdam Creative Crossings Research Amsterdam Creative Crossings Research Amsterdam Creative Crossings Research


2008.
Research@G2k.

Small visual-research-document on the identity for Amsterdam Creative Crossings: A spiderweb-esque structure in which the ‘logo’ isn’t fixed, but acts as a dynamic interface; symbolizing the intention of ACC: establishing (side)connections between business and culture.
IJsseldelta IJsseldelta IJsseldelta IJsseldelta IJsseldelta IJsseldelta IJsseldelta IJsseldelta IJsseldelta IJsseldelta IJsseldelta IJsseldelta vvvijsseldelta.nl vvvijsseldelta.nl


2008.
Visual Identity@G2K for IJSSELDELTA. (various media)

‘On Tuesday June 24th, 2008, The IJsseldelta region in The Netherlands waved its flag, showing the new identity created by G2K. The visual style was inspired by the nautical alphabet and the coats of arms of the cities in the area, a rich and fitting source.’

vvv.ijsseldelta.nl

Amsterdam Creative Crossings Amsterdam Creative Crossings Amsterdam Creative Crossings Amsterdam Creative Crossings


2008.
First steps Visual Identity@G2K for AMSTERDAM CREATIVE CROSSINGS. (various media)

Houthaven Houthaven Houthaven Houthaven Houthaven
Houthaven


2008.
Brochure+first steps visual Identity@G2K for ‘Houthaven’, an Amsterdam area under construction; living & working. (offset)

‘Land in sight!’
The identity is based on the very visual metaphor of looking through binoculars towards undiscovered land. With an added fluor-yellow in print.

Recruitment Campaign JvE Recruitment Campaign JvE Recruitment Campaign JvE Recruitment Campaign JvE


2007.
(Re)search. Poster A2 & Brochure A4. (offset)

Campaigndesign@Jan van Eyck, 2007. In collaboration with photographer Jean-Baptiste Maitre. Offset.

Joep Joep Joep


2008.
Visual Identity@G2K for Joep Moonen, a small real-estate dealer. (offset)

‘It’s... JOEP!’
Citygraphy A2 Small Citygraphy A2 Back Citygraphy A3


2006. Posterdesign@Jan van Eyck. 2006.

Recruitment and invitation.
Logo Parc Logo Parc Logo Parc Logo Parc Logo Parc Logo Parc Logo Parc Logo Parc Logo Parc Logo Parc Logo Parc Logo Parc Logo Parc Logo Parc Logo Parc Logo Parc


2006/2007.
(3D model + Various Research-images)

Logo Parc. Research on Public Space. Advised by graphic designer Daniel van der Velden at the Jan van Eyck Academy. Fellow researchers: Katja Gretzinger, Gon Zifroni and Matteo Poli.

Logo Parc investigates the political and economical impacts
on and through design in the new business district ‘Zuidas’ in Amsterdam. With placing the real space into a virtual game-environment we created a ‘clone’-space in which we were able to experiment with the aesthetic material found in situ. Personal impressions and the found material shaped the symbolic gestures in the virtual space. The space works as a discoursive space, which allows a critical reflection on current symptoms of post-modern city-planning.

Program Brochure JvE Program Brochure JvE


2006/2007.
Bookdesign@Jan van Eyck. (offset)
Care Care Care Care Care Care Care Care Care Care Care Care Care Care Care Care Care Care


2007/2008.
Corporate Identity@G2K for Care. (various media)

The largest chain of car-repair-shops in Europe. The ‘e’ makes the subtle distinction between car and care.
Playing The Urban Playing The Urban


2007.
Posterdesign. Poster & program-brochure in one. Folded from A3 > A4.
(offset)

Thinking Through The Body Thinking Through The Body


2006.
Posterdesign@Jan van Eyck. Invitation & program-brochure. Folded from A4 > A2. (offset)
Poststamps


2000.
Poststamps, in which the style of the Dutch stamps of Peter Struijcken is used to tell a new story. The portrait of Queen Beatrix is replaced by those of several dubious worldleaders. Rebel-leader of the Kurdish Abdullah Öcalan, President Mobutu of Zaïre, Yassar Arafat leader of the Palestinians and Ayatollah Khomeini, spiritual leader of Iran.
Yearbook Academy Of Architecture Arnhem Cover Yearbook Academy Of Architecture Arnhem Spread Yearbook Academy Of Architecture Arnhem Spread


2002.
Magazine/Catalogue. (offset)

The content of the catalogue, the student-projects, are placed in a broader cultural frame, which contextualise the projects.

The frame creates an extra editorial layer within the design.

blomjous architecten blomjous architecten blomjous architecten blomjous architecten blomjous architecten blomjous architecten


2004.
Websitedesign for Blomjous Architecten bna.

blomjousarchitecten.nl

CityJam CityJam CityJam Split Up


2004.
Corporate identity for ‘CityJam’, a project by Hooghuis, Arnhem. (offset in fluor PMS)

The identity is formed by a collection of images brought together on an associative base. Some are directly related, others with the blink of an eye ;-).
The A2-poster can be printed directly, but is also designed with the possibility to be cut up in four pieces. Each piece (A4) tells a part of the bigger story. These pages can be used as stationary. Maximum effect is created by the use of fluor colours.
House of Orange in Dutch Education House of Orange in Dutch Education House of Orange in Dutch Education


2005.
Brochure and Publication.
(offset)
SLO Corporate Identity


2004-2006.
Corporate Identity-Design within an existing framework for SLO. (offset)
Danthe Paper Danthe website Danthe website Danthe website Danthe website


2004-2006.
Corporate Identity-Design for Danthe (support, counseling, training and advise for works councils). In collaboration with Gerco Hiddink.

Graphic contours from actual ‘situations’ in the Danthe-trainings are used for the identity. Website+print (3 fluor-colours).

danthe.nl

De Kunsten De Kunsten



2001.
Indexnumber ‘Tien Jaar de Kunsten’, magazine of the HkA. In collaboration with Floor van Essen. (offset)

Main idea behind the design for De Kunsten issue is an giant index-list. The index is put together out of names of employees, writers etc., who worked on the magazine in the past decade. We used the index as a list of honour. The issue starts with the index which covers the first pages. It almost resembles a phonebook.

Previous issues are copied 1:1 and are integrated in the design.

Observatorium.org



2001.
Commissioned by Felix Janssens and the Observatorium. (Foundation for the arts. Developing Art projects in relation to urban planning and landscape.)
Proposal for a new website. In collaboration with Maarten Verweij.

Main function of the website is
that of archive. The design moves around a ‘simple’ but effective 3x3 grid in which all information can
be obtained. Important aspect is
that the ‘photographed’ archive at the same time functions as site-navigation. Certain objects like filmrol, script, photo and scrapbook function as main theme headers.

Searching in this way for information acts like a ‘unguided missile’; no idea where you'll end up. Unexpected confrontations.
Het Ming Principe



2004.
Muzieklab Brabant. In collaboration with Gerco Hiddink. (offset)

Poster of a series of public concerts performed by an ensemble of Dutch and Chinese musicians. After diverse rejected proposals we decided to make a gesture by making a ‘wallpaper’. The flags are used as a logo / trademark which is repeated indefinetely which makes a kind of ‘dessin.’
Stad in de wolken poster Stad in de wolken website



2004.
Poster and website (www.stadindewolken.nl).
In collaboration with Gerco Hiddink. (diverse media)

Stad in de Wolken is a series of debates by the stage LUX in Nijmegen. In this debate high-rise building is discussed in the region Arnhem-Nijmegen. (KAN-Area).

For the visual identity we created an image which refers to ‘The Tower of Babylon’. An accumulation of designs from the international ‘architectural discours’ form the ultimate architectural design. Within the design of the website parts of the collage interact in a playful way with the cursor.

11 September en de Kunsten 11 September en de Kunsten 11 September en de Kunsten


2004.
Visual Identity for a six-day debate on the influences of 9/11 on art and design. (diverse media)

Underneath the information-layer lies a ‘live’ CNN-NEWS-stream from during the disaster. Within the website this layer is animated. Typography is set in IBM Orator, a classic matrix typeface. In collaboration with Gerco Hiddink.
Oosterhout Architects


2004.
Architectural office website. In collaboration with Gerco Hiddink.

It’s all about pop-ups!
Term Paper



2002.
Term paper Graduation. The visual term paper functioned as upbeat for my graduation. Executed on actual newspaper size (A2).
The term paper researches cultural/typographical qualities in newspaper design.

The newspaper as cultural phenomenon and blueprint of a culture.

Naturalisation Guide


2000.
Academical Project. Felix Janssens.

Assignment: Design a naturalisationguide for newcomers in The Netherlands.

As a cut-up visual novel, concepts as ‘commercial spirit’ , ‘public sphere’ and the ‘dutch landscape’ have been put into perspective. Recent press material is confronted with historical images. By almost arbitrarily cutting up the images, sideconnections and associations are made. No pictures of tulipfields or paintings by Van Gogh, but pictures of children playing in a new (housing) estate in Almere combined with Constants ‘New Babylon’ ‘Endemols AEX introduction’, alongside ‘De Staalmeesters’ by Rembrandt. A photograph by ‘Rineke Dijkstra’ alongside Pieter Breughels ‘Babylon’.

HkA add


2002.
Advertisments HkA.
Gonzo Circus
Gonzo Circus


2003.
Proposal for a new design. (Not executed.) In collaboration with Gerco Hiddink.

GonzoCircus is a bi-monthly magazine dedicated to experimental and alternative music.

The magazine-design is placed upon a layer of recent and actual articles, directly copied from other music-magazines. This layer interacts directly or indirectly with the specific article. The music is placed into a broader perspective.
Tess & Malou


2004.
Bookdesign. In collaboration with Gerco Hiddink. (offset)

Review of a project at a high school in Enschede. Main ingredient are the stories, opinions and experiences, shared by several people (teachers, students, assistents, head of the school).

For the cover we used clusters of festive confetti which are filled with pictures of the main characters in the book.

www.plein-publiek.nl www.plein-publiek.nl www.plein-publiek.nl www.plein-publiek.nl www.plein-publiek.nlk www.plein-publiek.nl www.plein-publiek.nl www.plein-publiek.nl

8.2002-8.2006.
Website of the office Plein Publiek, established in 2002 by me and Gerco Hiddink. Weblog.

gercohiddink.nl
Veterans


2005.
Bookdesign. (offset)

A publication about veterans (the young and the elderly) in public education. Veteran-stories are told in school.

The cover is designed as a ‘collage’ in which recent and past pictures of war veterans, on the battlefield and in the classroom are put together. This collage is copied to a poster which is folded around the publication. In collaboration with Gerco Hiddink.
Stickers Tweede Kamer, House of Parlement Graduation Graduation
Graduation Graduation


2002.
Hogeschool voor de Kunsten Arnhem.

Part of my graduation in which any possible doubt about ‘The Netherlands as a Multicultural Society’ is dispelled. On different levels symbols are exchanged and appropriated. The entrance of the Lower House is covered with stickers as a metaphor in which appropriation and integration are expressed.

A publication on exchange and appropriation of cultural characteristics accompanies the images. It describes the exchange on a local and global scale. Streetpictures, magazines, stickers and ‘objets trouvés’ express the feeling of a multicultural world. Architecture which visually links to Arabic Mathematical Patterns, Chinese filmposters who copy western depiction of moviestars or a Japanese character (Hello Kitty) which resembles our Nijntje.

Graphs and Stats


2000.
Research.

A personal research on expressive qualities of statistics and graphs.

Main target of this study is a personal search for alternative ways to represent ‘hardcore graphs data’. The graph in this plan is represented by a series of personal collection objects.
Sofasalon
Sofasalon Sofasalon Sofasalon


2004.
Poster Merleyn, cultural stage, Nijmegen. In collaboration with Gerco Hiddink.

Poster on the top: As one of a series, the poster puts the program of Merleyns ‘SofaSalon’ in a broader cultural/actual frame, in which diverse opinions and arguments are displayed; ‘comic-style’.