Lia
New wordmark and typographic identity system for Lia Awards. With John Mescall, New York, 2024 – 2025.
T.J. Maxx
Typeface and Campaign Design for T.J. Maxx. Designed with Sonsoles Alvarez Otero, Donovan Brien, Jami Rubin and Jeremy Mickel at McCann New York, 2023 – 2024.
Photography directed by Floria Sigismondi.
Fastcompany: Who needs Helvetica? T.J. Maxx ditches the iconic font for its own custom typeface..
Hello Birthday
Logo Design for Birthday, founded by Corinna Falusi with Jamie Standen and Erik Norin. New York, 2024.
Generation Buzz
One beer for four generations. Packaging design for Generation Buzz. In partnership with Wild East Brewing and Campground Beer. Designed with Akshara Sanketh, Olha Charuk and Mook Phoungbout at McCann Design New York, 2024.
Boodoni
Typedesign with Jami Rubin and Emely Perez for McCann New York, Halloween 2024.
Smirnoff
Identity and Campaign Design for Smirnoff.
Boldly championing the power of the collective and a celebration of the magic of ‘WE’. Designed with Tom Grunwald, Ethan Buller, Jami Rubin and Inkyung Hur at McCann New York, 2023.
With photography by Heidi’s Bridge, Fummi Homma and motion by ManvsMachine.
Tripadvisor
Logo and Identity design for Tripadvisor.
Designed at Mother Design, NY, with YaYa Xu, Mark Sloan and typographic design by Colophon Foundry, London. 2019 — 2020.
More on the story behind the rebrand in A Change Of Brand.
Avenues
Logo and Identity design for Avenues, The World School. Designed at Mother Design, NY, with YaYa Xu and Vanessa Hopkins. 2020 — 2021.
The Brake Room
Logo and Identity for The Brake Room.
Chick-fil-A opens a rest station to exclusively serve the food delivery workers of New York. Designed with Zac Collopy, Ethan Buller and Inkyung Hur at McCann New York, 2023. With photography by Kareem Black.
NBC Today Show: Chick-fil-A opens break room for delivery workers to ‘rest and recharge.
Neue Heart Grotesk
Typefacedesign with Jami Rubin for McCann Design. Type from the heart.♥️💌🌹❣️❤️🔥
Open Source. Download here.
Cadillac
Creative Direction, Logo and Identity design for Cadillac, developed with Cadillac Design. Typography designed in collaboration with Colophon Foundry. 2021 – 2022.
It’s Nice That: Mother Design drives Cadillac’s brand forward with a new visual identity.
Peerspace
Logo and Identity design for Peerspace. Designed at Mother Design, NY, with Ben Clark, Morgan Smith, Bentzion Goldman and motion by Olga Povarchuk. 2021 – 2022.